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DJ Aludah Excite Revelers as Heineken Launches Amstel Beer.

November 20th, 2017 | by elitemusic
DJ Aludah Excite Revelers as Heineken Launches Amstel Beer.
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Amstel, the latest addition to the growing Heineken brand portfolio is made up of four natural ingredients — water, malted barley, hops and yeast, plus a reasonable 5.0% ABV.

According to officials from Heineken, “AMSTEL beer sets the new standard for a slow brewed, premium quality beer with a flavor that is smoother and superior in taste.”

For those eager to taste it, it now available across the country.

“For premium beer drinkers looking for a crisp beer, AMSTEL offers an upgrade by delivering a premium imported beer taste for an active, balanced lifestyle,” said officials.

The new product is available in 6-pack bottles, cans across major retail outlets and bars.

Speaking at the event, Uche Unigwe, the general manager HEINEKEN East Africa, said: “Consumers, who have tasted it, instantly liked it.”

He also added: “It’s a winning proposition. For retailers and on-premise operators, it offers an imported alternative to their beer line-up. For consumers, it offers a slow brewed, extra matured and smooth tasting beer with great refreshing taste. AMSTEL beer won’t weigh down the beer drinker so there’s no compromising an active lifestyle.”

Speeches from Heineken officials were punctuated with performances from songbird Cindy Sanyu and music mixes from the talented DJ Aludah.

See Photos Below!!!

cindy-1-elitemusictv aludah-2-elitemusictv aludah-3-elitemusictvaludah-5-elitemusictv aludah-1-elitemusictv

 

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